What do I need to do about GDPR?
There is a lot of information going around about the impending GDPR regulations. In this blog, we’ve kept it simple and to the point and we’ve included handy links for you as well.
What is GDPR?
GDPR stands for General Data Protection Regulations that are coming into force on 25th May 2018.
“What GDPR relates to, is being able to process data for the purposes of direct marketing, which includes storage, segmentation, profiling, matching, sending direct mail, making marketing phone calls and electronic marketing in the B2B sector.” – Tim Roe, Compliance and Deliverability Director at Redeye International.
Basically… if you or your business use any kind of email marketing, make sales calls or use any kind of tracking tools on your website (such as Google Analytics), when the law changes, the way you use any data collected will have to change too!
GDPR General Data Protection Regulations – What data you capture and how you use it.
PECR Privacy and Electronic Communications Regulations – Everything to do with cookies, phone calls, emails, texts, faxes (remember them?), secure comms, online privacy
TPS Telephone Preference Service – You can register to STOP sales call.
CTPS Corporate Telephone Preference Service – The corporate version.
ICO Information Commissioner's Office – A strict, independent authority that will punish your business if you call someone who is on the TPS list!
SSL Secure Sockets Layer – The little padlock icon that should appear in the browser bar when on a website.
How does this affect you…
Privates on display
When? How? What?
As part of the new laws you will need to keep a record of WHEN they gave you permission/opted in, HOW they opted in and WHAT they agreed to. To discuss the best ways to do this speak to our Account Management team
What about the data you already have?
Hello? Is it me you’re looking for?
Whilst we’re on the subject of PECR, this legislation states that you don’t need explicit consent to make a sales call… BUT be sure to check the TPS and the CTPS for any names or business registered on this list… or be faced with a hefty fine! These people do not want to be contacted!
Whether you’re calling, emailing or texting people – they have a right to ‘opt-out’ of any means of communication at any time. This could be as easy as a number to call, a mail box to message or a link to click – whatever it is, don’t wait until May to do this. The sooner you start complying with the GDPR the more smug you can be in May 2018! Oh, and remember to remove them off your contacts list, it’s kind of the point! Talk to us about your options.
Some other bits to consider…
That little padlock that appears in your browser bar when you look at a website actually has a purpose! It shows that a website has an SSL Certificate meaning people will view this website as ‘secure’. However, should this padlock not appear, Google will flash visitors with a big angry red alert and class a website as ‘unsecure’ which can put people off!
Although GDPR may make life temporarily difficult – it does have all our best interests at heart. It’s not all doom, gloom and hoops to jump through though – turns out you DON’T need explicit consent to send a mailer, letter, brochure or catalogue! As long as your opt-out procedure are present and correct, sending relevant direct mail is classed as legitimate interest!
Speak to the team about how a Direct Mail campaign can work for you and your business.
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