Why does my business need a blog?
A blog is a simple way of connecting and sharing relevant information with potential customers and clients. Blog posting roughly twice a week can be an effective way of advertising and informing clients on offers your business may be presenting, making customers aware of your social media platforms, and generally informing potential clients that you have an active presence in the business.
Let’s get a bit more technical. Your blog can be a useful tool in fuelling your SEO (search engine optimisation) this increases the number of visitors to your website and will be incredibly rewarding for your business.
One of the best things about creating your own blog is that anyone can do it. You don’t have to be the next Times columnist to write a few updates about the business in general. The aim is to give your company a voice.
So where’s the proof? According to a Hub Spot survey: “60% of businesses who blog acquire more customers.” However, blogging isn’t just about generating revenue.
Blogging as a cost effective tool.
Blogging is a cost effective way to create free PR. Those that blog for a business are often viewed by journalists amongst others as industry experts. Those that read your blog may see a point of interest and contact you. Running a blog is entirely free so any press generated from this is self-governing and just another added benefit from the blog its self.
As well as creating free PR, blogging can be a free marketing tool to generate long term brand awareness through promotion of your businesses products, services, upcoming events and any seasonal offers.
So, get on the map, generate more customers and tell people about what you do with your blog and make sure you do it regularly. If you haven’t got a blog or maybe you’re stuck for time to keep it updated, drop us an email and we can arrange a chat to discuss your needs.
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