A natural therapies company providing the
latest techniques and treatments. RM has produced a look that reflects the
calm, clean and fresh approach the Aura team have to their service. This has
been achieved through beautiful typography, imagery and a unique colour palate,
applied across facia signage through to appointment cards and an ecommerce
website all coming together to create a sense of calm in their clients chaotic
world.
Appointed by the Automotive division of
Tsubaki to produce the targeted campaign to key Automotive Original Equipment
Manufacturers.
Tsubaki UK are the European Centre of
Japanese based Tsubakimoto, who supply chains to the Automotive Industry. RM
has produced material for the Autumn Autokanica Exhibition in Frankfurt and
beyond. The campaign encompasses literature, web, power point, exhibition stand
and internal branding - whilst maintaining the corporate logo.
Held in the Winter Gardens at Canary Wharf,
with an attendance of 200 delegates world-wide for Foreign Direct Investment.
Amongst the speakers were Tessa Jowell MP Minister for the Olympics and London.
Rizk McCay successfully branded the event and produced the literature for all
the delegates, for the sixth year running.
Rizk McCay were appointed to handle the
advertising for 2008.
JB Kind is privately owned and has been
trading for 138 years. They have recently moved to a new headquarters and
showroom in Swadlincote as part of a continued expansion plan.
The range of doors supplied are extensive,
original and of a very high
quality. The aim of the campaign was to promote both the products and the new
catalogue for 2008. RM created a suite of quarter page adverts that reflect the
unique styling of their exclusive
door designs - Doors that change places! The initial response to the campaign
has been very positive and catalogue requests have increased.The No 2 supplier in the UK for access
equipment with 17 depots across the UK.
RM has been appointed initially to handle
all the direct mail campaign with a view to further redesign of their marketing
collateral.
The winning approach was to produce a
concept that was campaignable for one year and could roll out month on month.
The studio produced a strong visual look that hook the reader with strong copy
lines that sell different reasons to use AFI. “The first campaign has proved a
great success and demonstrated a 10% increase in response on a dormant mailing
list.” Commented Sarah Farrand, Marketing Manager.