Our clients briefed us to refine their brand and website. They talked to us about keeping brand recognition and equity, while moving things forward, modernising and future-proofing – as well as staying in line with the rest of the Derwent group.
We knew we had to make Derwent Students stand out from the competition in the saturated student accommodation market. We also had to integrate the new website with an existing booking system, making the journey from browsing to booking smooth and simple.
We created a fresh, new look and feel for the brand that was used on a new website design, new general collateral and the 'early bird' campaigns that Derwent Students run each spring.
The new branding, website and suite of collateral really packed a punch. Website visits increased by 400% in the first month alone. We still work with Derwent Students, delivering marketing materials, adverts, print and email campaigns throughout the year.
“RizkMcCay have delivered what was, for us, a huge change - to reposition us in the very competitive student market. The resulting brand has been very well received, has raised our profile and reinvigorated the business.”
Client Relationship Manager, Derwent Students
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21 The Ropewalk
Nottingham NG1 5DU
Oak House Business Centre
Witham Park, Waterside South
Lincoln LN5 7FB