When Gleeds were invited to pitch for work from Primark, they came straight in to talk to us about it. Primark are the fastest-growing shop-based retailer in Europe, with ambitions in the USA.
We felt strongly that the Gleeds team needed to show off their fantastic technical skills, while demonstrating that they really understood and were in sync with the Primark brand.
The tender and presentation were cleverly designed to look like pages from the Primark website, using cues from their current marketing campaign.
We delivered a punchy presentation of the technical benefits of Gleeds in a context that felt comfortable and familiar to the Primark property team. Showing deep understanding of a partner brand is always the key to success.
“We have just got our first commission from Primark. There are also a number of other opportunities being talked about in the UK and internationally. I want to thank you for your input and let you know that we recognise that your role in our success has been significant.”
Head of Retail, Director, Gleeds
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21 The Ropewalk
Nottingham NG1 5DU
Oak House Business Centre
Witham Park, Waterside South
Lincoln LN5 7FB