Our target market was mainly overseas students. The location suited Nottingham newcomers down to the ground – right in the city centre, with Nottingham Trent University just a 3-minute walk away. We decided on a young and edgy approach that would appeal to our student newbies.
Before long we were getting very enthusiastic about bright yellow. We wanted eye-catching and bold – something that would really stand out. Teamed with a memorable name, we knew we were onto a winner. We created a campaign that would successfully sell the student accommodation, using crafted words and imagery that our target market would relate to. Our latest addition to the project has been a set of seriously eye-catching graphics for the interiors, created with interior designer Zoe Vidaly.
We launched a vibrant and easily recognisable brand that was seen across the city – from the front of the building itself, to the website, flyers, in the marketing suite and even on the backs of taxis. The results? 20% of the 162 apartments were rent-agreed in the first week – and that is just the beginning!
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If there’s a project on your radar that we can help with, get in touch. The kettle’s always on...
21 The Ropewalk
Nottingham NG1 5DU
Oak House Business Centre
Witham Park, Waterside South
Lincoln LN5 7FB