Couch Perry Wilkes (CPW) Digital Animation


CPW wanted to present the benefits of PassivHaus to their clients without any complicated jargon. So our first step was to listen closely and make sure we understood it all perfectly – once we got it, we knew we could explain it clearly to everyone else.


PassivHaus is quite complicated so we really had to work closely with their team to keep it simple. Animation seemed the best way to get the story across. Ashley Cowdrey, our client invented Fred as a character to explain it to us so we brought him to life.


Fred the Caveman was born! Our creative and copywriting teams worked closely with animators at Skeleton Productions to bring the script and storyboards to life.


Watch the film and see for yourself. Even our client’s mum now understands the principles and benefits of PassivHaus – job done!

How did we do?

“It’s been a pleasure working RizkMcCay. You took our (embarrassingly) vague concepts and developed them into innovative marketing products which we’re delighted with.

The enthusiasm, expertise and humour that you brought to this project was undoubtedly the key elements to successful delivery, and we look forward to working with you again very soon.”

Ashley Cowdrey, Director, Couch Perry Wilkes LLP 

Posted by: Harriet Thacker

Date: 7 August 2017

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