The World of Emojis

Today, July 17th, is World Emoji Day. That’s right – there is an official day to celebrate the little pictures we send in text to convey emotion and meaning. As we dabble quite a bit in the written word we thought we’d delve into the world of emojis and look at how they are being used to substitute text in our daily communications.

First, a few facts. There are 2,823 emojis currently and 157 more are expected to arrive later this year.

5 billion emojis are sent daily on Facebook Messenger

The most used emoji on Twitter is Face With Tears of Joy according to EmojiTracker

By mid-2015, half of all comments on Instagram included an emoji

86% of emoji users on Twitter are 24 or younger

57% of emoji users on Twitter are Women

In 2015 the Oxford Dictionaries Word of the Year was this – the ‘Face with Tears of Joy’ emoji

In the UK, people use the wine emoji more than others!

In short, emojis are pretty ingrained in our culture and our daily communications with one another. In fact, of those who text or use messaging apps, more than 80% use visual expressions like emojis or GIFs. With the absence of facial expressions in face-to-face interactions they provide much needed clarity, and more than a third of millennials say such tools actually communicate their thoughts and feelings better than words do.

Emoji’s have solidified their position with entries into the dictionary. One of the largest online dictionaries, gives some great definitions:


“The nail polish emoji can serve as a tone marker indicating sass, fanciness, nonchalance, or self-confidence across a variety of digital contexts”


“It is used to signify that something is cool, awesome, exciting, or more colloquially, “on fire.”


“When not alluding to the literal animal, the goat emoji stands for GOAT, an acronym meaning Greatest of All Time. It is generally used in reference to highly skilled individuals, such as award-winning musicians or talented athletes, in order to praise them as being the all-time best in their chosen field.”


“Face with tears of joy is an emoji that represents someone laughing at something so hard that it makes them cry.” 

So, Happy World Emoji Day! If you want some help working out how to connect with your audiences (with or without emojis) give us a call and we’ll put the kettle on!

Posted by: Harriet Thacker

Date: 17 July 2018

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