cpmg Architects are a leading multidisciplinary practice in Nottingham – and one of the largest practices outside London. They work regionally and nationally. They came in to talk to us about developing their existing brand in a sensitive, holistic way.
Because of the diverse nature of cpmg, we chose to clearly define each discipline and sector. Our starting point was the decision to use their existing logo block but redraw it and redefine it – this was the foundation of the new branding system.
A new colour palette helped visually identify the various sectors and worked perfectly with the bold use of the refreshed logo. To help the brand stay strong, we produced comprehensive guidelines for everyone at cpmg to use. Included in the guidelines were logo and font use, stationery and hoardings, right through to creating a look and feel for the website and producing templates for various pieces of literature.
cpmg now feel they have a consistent brand that’s easy to implement and supports their rapid growth. It also reflects their dedication to service and reputation for integrity.
“RizkMcCay helped us develop and strengthen our brand. As designers ourselves, handing the reigns over to other creatives was quite a strange idea to get to grips with, but we needn’t have worried. The team were a pleasure to work with. Their specialist expertise and understanding of our needs allowed them to guide us through the process at a pace we could handle. We are delighted with the results and I’d have no hesitation recommending them to others.”
Director cpmg Architects
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