Gleeds Primark Proposal

When Gleeds were invited to pitch for work from Primark, they came straight in to talk to us about it. Primark are the fastest-growing shop-based retailer in Europe, with ambitions in the USA.

We felt strongly that the Gleeds team needed to show off their fantastic technical skills, while demonstrating that they really understood and were in sync with the Primark brand.

The tender and presentation were cleverly designed to look like pages from the Primark website, using cues from their current marketing campaign.

We delivered a punchy presentation of the technical benefits of Gleeds in a context that felt comfortable and familiar to the Primark property team. Showing deep understanding of a partner brand is always the key to success.

From the
horse’s mouth

“We have just got our first commission from Primark. There are also a number of other opportunities being talked about in the UK and internationally. I want to thank you for your input and let you know that we recognise that your role in our success has been significant.”

Anthony Cork
Head of Retail, Director, Gleeds

We’re ready to listen

If there’s a project on your radar that we can help with, get in touch. The kettle’s always on...

RizkMcCay Limited
Regency House
21 The Ropewalk
Nottingham NG1 5DU

T: +44 (0)115 941 1169

RizkMcCay Limited
Oak House Business Centre
Witham Park, Waterside South
Lincoln LN5 7FB

T: +44 (0)1522 839527

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