Scape Group were hosting a conference for their Scape Procure framework partners. This important event would feature workshops hosted by partners, talks from clients and awards to celebrate the ‘one team’ culture. We were asked to help create a newsletter, the first issue being a summary of the conference.
The newsletter needed a name and a look & feel. It also had to work in printed form and as an interactive piece. We built into our thinking some consideration of how it could work for future issues and future subjects. We worked with Scape and our copywriter to pull all the content together and give it one voice.
Working with photography from the conference, we started laying out the page plan and creating spreads for key information. We established what Scape’s key messages were and helped to bring them to the forefront with image-led pieces and snappy headlines.
We produced a 24-page document that felt like a newsstand magazine and featured interesting and thought-provoking articles. It was very well received by partners and clients alike and has given us a strong platform for creating more issues in the future.
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